Cannabis has a Gender Issue
HIGH
HEALTH
Because Men & Women
Do Weed Differently.
"I want something easy, trusted, informative, and relevant to me.
I want to know about the health and wellness aspects, the benefits, the dosage, the effect.
I'm not a stoner- I'm a mom."
Cannabis is a breakthrough category experiencing explosive growth. (21% CAGR*)
​
Women, the fastest-growing cannabis consumer segment, are poised to become the most powerful and influential factor in the cannabis economy. ($21b)
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Female consumption is up 90% YoY however, female purchasing rates are lagging far behind at just 33% because ...
68% of women who consume won’t shop in a dispensary because the experience is tuned to a male customer profile. Instead, they send their brother, husband, male friend to shop for them, resulting in ~$3B of cannabis sales purchased by proxy.
​
Proxy purchasing prevents all opportunities for CRM, dilutes brand equity, suppresses AOV, LTV, advocacy, loyalty, and negatively impacts revenue.
Women Want Something More.
"Here's what I don't want.
I don't want to stand on the street,
inline at a dispensary, so I can ask
a kid my son's age what he would recommend for menopause,
inflammation, sex, sleep, and so on."
Like Bumble - who flipped the lens on dating apps by prioritizing the preferences of women, and Houzz who brings together the trifecta of trusted content, community, and commerce - OUI is the ultimate solution designed to meet the unique needs of the female shopper.
Cannabis For HER Life.
Shop a custom-curated assortment of benefits-based cannabis
Access up-to-the-minute research, scientific and editorial content.
Connect with a robust community of like-minded women
about cannabis radically changing our lives for the better.
We built OUI for ourselves, our friends, our sisters, our mothers,
and our grandmothers too, because none of us like going into a dispensary to ask a young male budtender what
he would recommend for hot flashes!
​
Founded by fashion and beauty retail executives with over a century of experience bringing the best lifestyle products
and brands to market.
More than just eCommerce OUI strategically brings together
content, community, and commerce into one super-channel.
Women Want Something More
A super-channel,
more than a one-stop-shop.
We prioritize the products, information, and recommendations that are specific to female customers.
We elevate and socialize the collective wisdom and experience of the OUI community
through reviews, social engagement, chat, and messaging.
We support, mentor, and compensate women who refer their friends and family to OUI
through our robust affiliate program.
COMMERCE
More enduring than a marketplace or a website​
CONTENT
Building trust and loyalty through recommendations
​​
COMMUNITY
Creating brand
awareness and loyalty​
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Higher acquisition rate
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Qualified prospective customer
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Lower bounce, unsub, & abandon rates
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Higher conversion rates
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More frequent purchasing
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Higher satisfaction & retention
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Best CAC: LTV ratio
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Establishes category expertise
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Generates demand
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Drives traffic
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Attracts new customers
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Validates products and service
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Provides valuable information
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Increases consumer engagement
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Seeds brand evangelism
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Evokes the highest trust in the brand
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Influences customer purchasing
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Promotes customer loyalty
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Amplifies reach and drives growth
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Distributed customer service
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Invaluable consumer insights
Women are
the fastest-growing segment in cannabis and will be
the dominant economic
factor by 2025.
Obviously, we’re not the first company to realize we need to target women.
But we are the first company that will do it by flipping the lens and unapologetically committing to her.
We have our team in place, a solid plan of execution, licensing lined-up,
and relationships with our launch brands.
We see the tidal wave and we can’t wait to ride it.
How about you?
